Official Scam & Impersonation Alert

Important consumer protection notice regarding fraudulent impersonators, fake social media profiles, and how to securely buy authentic South West Premium Beef.

We have recently been made aware of fraudulent websites, fake social media profiles, and unauthorized individuals falsely impersonating South West Premium Beef, our family farm, or our customer service representatives. Your safety and trust are paramount—please review our verified touchpoints below.

1. Verify Our Official Channels

We will never contact you via personal messaging apps (such as WhatsApp, Telegram, or Facebook Messenger DMs) to request bank transfers, instant payments, or gift card deposits.

Official Email: [email protected]
Official Phone: +61 488688607
Official Facebook: View on Facebook

2. Common Tactics Used by Impersonators

Fake Social Media Ads

Scammers run unauthorized lookalike ads on Facebook or Instagram offering heavily discounted mystery boxes or liquidation sales.

Direct Message Sales

Fraudsters direct message customers asking for direct bank transfers to personal individual accounts instead of our automated secure store checkout.

Phishing SMS Tracking

Fake courier SMS messages containing suspicious links designed to harvest personal information or credit card details under the guise of "delivery updates".

3. How to Protect Yourself & Report Fraud

  • Verify the Domain: Always double-check that your address bar points strictly to our official domain before entering any payment details.
  • Use Secure Checkout: All customer transactions are processed seamlessly through our secure website portal. We do not accept manual payments over DMs.
  • Report Suspicious Accounts: If you encounter a fraudulent page or receive a suspicious message, please report it to us immediately via email or phone.